What Is Seo :
What is Seo(Search engine optimization)? if you are starting to work as a blogger or you want to create your website or start a YouTube channel, then you should first be aware of the search engine optimization, then you will succeed in your work. because search engine optimization is very important to rank your website, blog or youtube videos. There is a lot of activity in search engine optimization, if we use them then we can easily rank our website or blog on Google first page. This also increases the traffic to the website or blog.
Why We Need Seo :
As you all know that in today's world many people have become aware of the Internet and so many people are doing online business due to which online business has increased. And if you want to start your online business then you need a website. But the website is not enough to be successful in business. Because if you need more traffic to your website then it is very important to rank your website on Google. Because if your website does not rank well in Google then visitors will not come to your website, and you cant become successful in your business. That's why you have to do Seo (search engine optimization) of your website to rank well in Google.
Types Of Seo :
Basically, there are two types of search engine optimization.
- ON-page Seo
- OFF-page Seo
ON-page Seo
On-Page Seo is a very big topic. I want to tell you that on-page Seo means that you have to make your website according to Google's rules. You have to edit your website in such a way that Google can read this easily and the visitors who visit your website should be attracted to your website.
Now I tell you steps of ON-page Seo.
1: Speed Of Website-
If your website speed is from 1 second to 5 seconds. that's mean your website speed fast.
If your website speed is from 5 seconds to 10 seconds. that's mean your website speed average. then you have to need to improve it.
If your website speed is more than 10 seconds. that's mean your website is poor. then you have to need immediate fix your website.
2: Reason Behind The Slow Speed-
If your website is slow, then when visitors come to your website. then your website will take a long time to open, due to which the visitor will not spend their time on your website, which will increase your bounce rate. The reason is behind of this is that. your website contains more size pictures and larger JavaScript code. So try to not have high size photos on your website and Javascript should not be used much.
3: Title Tag-
The title tag has a very strong role to rank for any website. if your title optimization more. then So much will benefit your website.
How To Create Good Title
First of all, your title should not be more than 70 words. then you have to need to use your main keyword once in your title. give the most attention to that don't use any keyword again and again in your title. Because it is considered spam according to Google.
For Example
1: America tour | Tourist place in America | Online tour packages- Good Title
2: America tour | America tours | Best American tour- Bad Title
3: Meta Description-
Meta description means that whenever we create a website. then we describe it to Google through the meta description. On which topic our website is like sports or cooking.
How To Create A Good Description
whenever you write a description then you have to need to write a description under 160 word. because google can't read more than 160 words description. and also use synonyms words in the description. and try to use your main keyword once in your meta description.
Example
1: Travel to America- We are offering best packages for America Tour and providing excellent services like booking hotels at very reasonable prices. – Good Description
2: Book packages for America Tour, American Tourist Places, America Tours, Tourist Places in America, Tours to America.- Bed Description.
4: Keyword Density-
Keyword Density is also a big factor. Keyword Density means is how many time you use your keyword in your content. Keyword Density should be under the 5 percent. because if you use your keyword more than 5 percent then it's harmful to your website.
5: Hidden Content -
Keep in mind that there should be no hidden content on your website. because of most people when they are creating a website. then they write content on the page for good rank on Google. but they hide that content. so when people come to the website for reading. then they can't see hidden content. Google is hate to hidden content.
6: Image Alt Tag-
Very few people know that Google can't read image. but google is read images by Alt Tag. for example:- if you upload a celebrity picture on your website and you don't give Alt Tag to the image. then Google can't read that image. but if you define that celebrity in Alt Tag. then Google will read that image easily. so Alt Tag is the most important in images.
7: URL Structure-
URL structure is also most important for the ranking post on Google. your post URL helps you to rank your post. Your URL should be such that Google can read it easily and find out what the post is about.
Example: http://www.knowledgebook.com/?id=12.html – wrong Way
http://www.knowledgebook.com/top-motivational-books-hindi/ – Right Way
8: Enable Gzip Compression-
If you use of Enable Gzip Compression. So it makes your website lightweight. because Enable Gzip Compression is compressed HTML, CSS, JAVAScript code of your website. Which reduces the loading of your website.
9: Website Structure-
when you create a website. then your website should look like users friendly. because in this generation more people have the smartphone so they are open your website on their smartphone. So the font size of your website should be 15 pixels. and after complete your website its should look like attractive and easy. so when people come to your website then they can read easily on your website.
10: Post Length-
its again a most important step in ON-page Seo is Post Length. when you write a post on your website then try to give more information in that post about your topic. because The more you give information then more quickly your rank will be. To increase the length of your post, it is not that you write anything in it. It is very important to have informative content in the post. and try to write post at least 1000 words.
11: Internal Links-
Give some other posts internal links in your post. which is related to your posts. but keep in mind that give maximum 5 internal links in your post. because if you give more internal links in your post. then reader becomes confused.
12: Bold Important Keyword-
if you want to rank any keyword in from your post. then take it in the bold tag. Bold means attention. because if you take any keyword in the Bold tag. then Google understands easily that. your focus on which keyword.
13: Responsive Website-
A responsive website means automatic length and width set according to the device. in short, if your website is responsive then Mobile users will not have any problem reading. if you want to check that your website is a responsive website or not. then resize your browser.
14: Heading Sequence-
There are some tags in HTML. H1, H2, H3, H4, H5, H6 but keep in mind in you want to use these tags then use it in sequence.
First use H1 then use H2 then H3 according to serial wise you can use these HTML tags but don't use like First H1, then H2, then again H1, because it's harmful to Seo.
15: Sitemap-
A sitemap is map and Google will understand your website structure after reading this map. when Google read your site then Google's Crawl find the first Sitemap.XML file. if crawler finds this file then Google crawl easily of your full Website. Otherwise, the crawler has difficulty accessing the entire page of your website. so you have to need to apply sitemap to your Website.
OFF-Page Seo
If we talk about OFF-page Seo. then its all focus on the backlinks. if you have high-quality backlinks on your website. then your website rank become well on Google. so let's learn what is Seo.
1: Search Engine Submission-
first of all, you have to need to submit your website to Yahoo, Google, MSN, Bing, Yandex, Lycos, Alexa, Alltheweb, Excite, etc.
because it's very important to rank your website on Google.
2: Bookmarking Websites-
submit your website also to Bookmarking Websites. because catching frequency of Bookmarking Websites is better than other websites. Reddit.com, Newsvine.com, Digg.com these all are bookmarking website. But keep in mind that don't submit your website to over 20 bookmark websites in a single day.
3: Use Keyword In Post-
when you start to write a post. then you have to need to try that. use your keyword in starting of your post. because if you use your keyword in starting your content then your post rank fast on Google. and use also your keyword in your heading tag.
4: Facebook Page-
Facebook.com has become the number 1 social networking site. where you can promote your website easily and free. when you create your own website. then create a facebook page also. and upload your every post on your page. But it's not necessary that you upload only your website post on facebook fan page. you can also upload funny post and jokes. because it's entertain people then they like your page.
5: Blogging Commenting-
Comment on Blog is the easiest way to getting high traffic to your website and creating backlinks. in this step, you have to need to comment on that blog. which is related to your blog and give the link of your website in your comment. its give you referral traffic.
6: Directory Submission-
There are more websites. which are gives you strong backlinks? like Dmoz, Viasearch you have to submit your site links in these directories for getting strong backlinks.
More directories:
1: http://www.blogflux.com
2: http://www.blogcatalog.com
3: http://globeofblogs.com
4: http://ontoplist.com
5: http://technorati.com
6: http://www.bloghints.com
7: http://www.bloggingfusion.com
8: http://www.bloggers.com
9: http://search.yahoo.com/info/submit.html
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